Carole Bamford believes in sustainable and holistic living.
Her passion for organic farming, natural clothing and well-considered beauty products has made her an influential champion of craftsmanship, traditional skills and natural living.
Founder of Daylesford, she is recognised as a visionary in organic farming and healthy food retailing.
Through the Bamford clothing and bath & body collections she is an energetic promoter of natural products and believes that artisan skills are to be cherished alongside contemporary design, beauty and function.
Her wide range of business interests includes farming, retailing, restaurants, clothing, spa and natural wellbeing, and both Daylesford and Bamford have been recognised with numerous awards.
“I believe in simple, good food, which is the result of organic farming; it is better for us, our animals and the environment.”
It all began at an agricultural show over thirty years ago, where Carole became inspired by the emerging organic farming movement. She was won over by its approach to sustainable farming and set about converting the family’s farms in Staffordshire and Gloucestershire to organic, responsible farming based on traditional methods.
Enthused by growing ‘real’ food for her family, she was confident others would feel as she did about the benefits of organic, natural food and in 2002 opened the first Daylesford café in Gloucestershire. Today there are four stand-alone farmshops with cafés in Gloucestershire, Pimlico Road, Notting Hill and Marylebone; a concession in Selfridges Food Hall; and virtual farmshops via OCADO.COM and Daylesford.com.
Daylesford is committed to producing seasonal produce in a relaxed, beautiful, and eco-friendly environment and this philosophy also extends to Château Léoube. Set on the coast of Provence, Léoube creates award-winning organic wines and olive oils, based on biodynamic principals and traditional, back-to-basics harvesting techniques.
“What goes on the body is as important as what we put inside”
Bamford is a philosophy rather than a seasonal fashion label. It began with the passionate convictions of Carole Bamford to make natural products using the best artisans from around the world.
Since 2006, this philosophy has inspired timeless clothing from the finest natural fibres and the purest bodycare from organic and botanical ingredients.
Bamford is a way of life that explores both the material and spiritual. The Bamford Haybarn is a holistic retreat in the Cotswolds that nurtures the mind, body and spirit, based around our heartfelt connection with nature. Treatments at the Bamford Haybarn have inspired a range of organic and botanic bath & body products as well as a collection of beautiful home fragrance.
Carole’s vision celebrates tradition values, blending them with modern sensibility. In 2012 The Wild Rabbit pub opened in Kingham in the Cotswolds, serving locally sourced, seasonal food in a relaxed and welcoming setting. It has since been awarded 3 AA Rosettes and named Michelin’s 2015 Pub of the Year.
Family & Philanthropy
Born in 1946 in Nottingham, Carole married Anthony Bamford in 1974. Since then, JCB has become the world’s third largest construction equipment manufacturer.
As a Director of the family business, Carole has spent many years developing a philanthropic strategy for JCB and the company has been a hardworking supporter of the NSPCC for over 35 years.
In 2001, The Lady Bamford Charitable Trust was established in India; working with disadvantaged communities close to JCB’s three factories and helping them access a better quality of life. Similar charitable foundations are operating close to JCB’s factories in Sorocaba, Brazil and Savannah, USA.
The Daylesford Foundation was launched in 2007 and supports projects in the UK that educate children and young people in the core areas of organic food, growing and the countryside. It enables children and young people to learn, to enjoy, to connect and to engage with the principles and practices of feeding ourselves organically and sustainably.
Carole also works closely with the Soil Association and Slow Food Movement as part of her commitment to preserving the environment and her concern for animal welfare.
In 2006 Carole was awarded an OBE for her services to children and families.
Carole and Anthony Bamford have one daughter, two sons, and five grandchildren.